Good news! A product’s environmental credentials has a significant impact on consumers considering whether to make a purchase, research suggests. In an Accenture survey 93% of Irish consumers said they would switch products if they could be sure that the item in question had been produced in an environmentally-friendly manner.
Accenture’s End-Consumer Observatory on Climate Change 2009 also found that the overwhelming majority of people in Ireland believe that climate change will directly affect them. Just 15% were of the opinion that climate change is unlikely to have an impact on their lives, while 50% said it probably would and 35% said it is certain to.